Topic 2 Psychology of Colors

Color theory is sometimes referred to as the art and science of color and encompasses many different aspects of how we interact with color. It explains how humans perceive color, how colors mix, match or clash, the subliminal messages color communicates, and the methods used to replicate color. While color theory is something that many people spend their lives studying, you don’t have to be a professional designer or color theorist to know how to put color to work for you.

Color psychology is the study of how certain colors impact human behavior. Different colors have different meanings, connotations, and psychological effects that vary across different cultures. Color psychology involves the use of color theory to explore concepts like color perception and the effect of color combinations. For example, according to Feng Shui green colors associate with wood, blue with water, variations оf grey associate metal, brown associate earth and red one associate fire.

How do colors affect moods? Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.

Your favorite color says a lot about your personality.